F&F is a British inspired international fashion label that offers a broad range of affordable fashion for men, women and children. F&F is now among the top fashion brands in Europe with over 2,300 stores across 15 countries. F&F stores offer quality clothing and the latest trends at affordable prices. It is one of the latest retail brands to be represented by Al-Futtaim in the region. The store will feature men’s, women’s, and children’s ranges from new-born to 14 years as well as footwear and accessories.